The briefing was really interesting and i ended up taking four pages of notes i was so interested! Wendy Beattie came in to explain the process of creating designs in advance for certain seasons, where she has worked and her experience, stocks, materials, processes and finishes and what she would like us to produce as well as current trends and how to go about researching trends.
The basic concept is to produce a range of typography based products/designs that can be used on greeting cards, gift wrap, tags, bows, bags and any other format appropriate. The occassion to be designed is my choice and must include typography (can also include image too) Their must be a minimum of six designs per range i.e 6 cards, 6 bags, 6 tags etc or a combined range of three designs. I can't wait to get started on this brief ! I will go visit shops and card retailers to get an insight into the current markets trends at the moment. As Wendy described, trends also come from high street home furnishings, fashion and art etc so I will also try to get some research from these places too. I would really like to design something that focuses on a happy occassion such as "Congratulations", "Happy Birthday", "its a Boy/Girl!" or something that is a big celebration.