Tea Towel Brief - Start to Finish

This post is the whole brief as I did it in a day, so I thought it was fitting to have it all in one post! (you can see my previous work for this brief here and here,which was used as a starting point for ideas and concepts for what is in this post. The previous posts about my tea brief and the work in this post are the same brief, I just changed the time restrictions and deliverables - all images can be clicked to see them larger)

Research -
As my design was to be appropriate for the website ToDryFor.com and their audience, I looked at the existing designs available on their website, and chose what I thought, were the most interesting designs or designs that were similar to what I had in mind of creating.



Experimentation -
I wanted to create a more hand rendered image for my final design and I felt that the only way to do this would be to actually create my imagery by hand, not computer. I wanted to focus on the phrase "Honey & Lemon" from my previous ideas for this brief and adapt this phrase to fit this design. I used an actual lemon dipped in ink to create the shapes and patterns below as i thought this would give a great textured, hand made effect to my design which would appeal to my audience. I used a black ink on white paper so when I scanned the prints in, I could edit and utilise them easier, by live tracing and changing the colour in illustrator.



I then wanted to create a dripping, runny typeface for the word honey, to represent its qualities and I thought the best and most interesting way to do this would be to use real honey. I had a squeezy tub and used it as a fat pen to write the word honey. Below are the photographs I took to use. Again I used a white background as it would make things easier when it came to digitising the typography.




Below is the digitised typography. To digitise the typography I opened the files in Photoshop and deleted the white background, then copied the type into Illustrator to live trace and play with the colour.
Development
Below you can see my development playing around with typefaces, colour ways and textures (scanned wrinkled paper in the first image)




















Final Design
For my final design I decided to mock up my towel design in the format used by the ToDryFor website. I did this by taking screen shots of the website homepage and adding my designs where other design were. I also added a description to fit my tea towel's theme of honey and lemon that is to the right of the image (click image for a better look)