Occasions Ideas

I would like to focus my designs on the "empty nest" audience - Middle aged women who's children have left home and so they can afford to spend that little bit extra on something special like buying cards for their female friends occassions (pregnancy, christenings, weddings, moving house, congratulations etc) I think would be a good audience for me to create designs for as i think that my style of creating and taste in colour and design would best suit this audience. I know i wouldn't be know good at designing cards for young boys for example, so i will go with what i know i can produce a quality product for. I would like to use a muted and subtle colour scheme of whites, grays, dusky pinks, creams and pastel colours and would like to use the following processes; blind embossing, laser cut typography, 3d/pop up or raised text, simple elegant fonts, layering and subtlety with use of foiling and/or flitter in a discreet way. Now i have my audience (empty nest), limitations such as colours (subtle and muted whites/grays/pinks etc) and processes (diecut/lasercut/layered/blind embossing 3D text etc), the products i can design for and on (cards, wrapping paper, tags, bags, bows etc) and a tone of voice appropriate to my audience (light-hearted, happy and uplifting) I will create a few mock up designs that i think would be of interest.