Occassions - Range development

The main process I want to focus on for my range of stationery is blind embossing, as I think this is an interesting way to create a subtle tone of voice that I feel is appropriate for my chosen 'greeting' of "Thank You" I want my range of stationery to have a subtle feel as there are already so many designs in the current "Thank You" market that use bold, in your face, graphics and colours. I feel these can sometimes be too tacky and not really fit all occasions, which is what I want to achieve with my range of designs. Below are my experiments with blind embossing.